We love to see the work of designers who are embracing the possibility of digital printing and coming up with new ways to explore the technology. In an interview with vogue.com Jack McCollough and Lazaro Hernandez of Proenza Schouler explained that they wanted to explore a mix of “technology and craft” – and that they did!
They created custom engineered placements prints using the work of photographer Gerhard Richter and even some images that they found on Tumblr to be patched together forming stiff satin dresses, tops and skirt, appliqued with press studs and polka dots. In fact, the design duo even cited Tumblr photo blogs as a point of reference; the way that random images can come together as a reflection of a person’s interests or eye for culture.
The concept is similiar to the Dries van Noten collection for spring 2012 where the designer used photographer James Reeves’ work, 18th landscape etchings and botanicals.