These Photochrom prints are from the collections of the Detroit Photographic Company (est. 1888), who recorded colour images of American life for magazines and postcards, long before the technology of colour photography was possible. The company secured exclusive rights to the Swiss-developed Photochrom technology, which transfered black and white negatives onto lithographic printing plates. Photographers were employed to travel the country for long periods of time taking photos of urban and rural life and other communities from Canada, Mexico, and the Caribbean. Thousands of images were taken from 1888 up until WWI, when declining sales and more advanced technologies forced the company into receivership in 1924.